Copywriting

Powerful, persuasive copy can literally make or break a company or organisation.

While businesses are very good at what they do, sometimes they need a hand explaining just what that is. As a professional wordsmith with 12 years of editorial, copywriting and digital experience, that's where I come in.

Copywriters and journalists have a lot in common but only journalists know how to write stories that audiences want to hear. Copywriters are great at writing copy, but they’re not great at writing stories.

 

As a digital copywriter, you need to be more than just a great writer. You need ideas, creative flair, but you also need to understand digital. Being able to work keywords into copy without making it feel stuffed, create engaging titles without sacrificing scannability, and to communicate complex ideas in plain language that's also on brand.